About

An AI assistant that waits for your OK.

Last updated .

Prio is an AI assistant for business owners with a full inbox and calendar. It triages your email, preps your meetings, schedules calls, and reminds you about follow-ups — for proposals, client conversations, contract renewals, and key appointments. Nothing is sent without you seeing it first.

Why Prio exists

Most AI tools are reactive — you ask, they answer. But the time-consuming part of running a business isn't the doing. It's keeping track of what needs to happen, preparing what's coming up, and not letting anything slip between customers, calendar, and inbox. Prio closes that gap: it anticipates, recognizes recurring patterns, and earns trust by only doing what you approve.

Who builds Prio

Prio is built by a small team based in the Netherlands. Operations, data, and infrastructure sit in the EU. We're GDPR-compliant, we don't train AI models on your data, and every outbound action goes through an approval queue with a full audit trail.

How Prio works

One chat interface, deep integrations with the tools you already use — Gmail, Outlook, Google Calendar, Slack, Notion, GitHub, Attio CRM, LinkedIn, Granola, and more via MCP. Three voice modes including a direct iPhone call function for genuinely urgent items. Available via chat, iOS app, Slack, Telegram, Teams, iMessage, and WhatsApp — work where you work.

Pricing

Starter €29/mo, Pro €79/mo, Business €199/mo. All plans include a 30-day money-back guarantee — no questions asked.

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30-day money-back guarantee — no questions asked.